Privacy policy.

What we collect

• Order information. When you buy, Stripe collects your payment details, email, and shipping address to process the order. We never see or store your full card number — payments are handled entirely by Stripe.
• Email you give us. If you join the waitlist or email hello@frommillie.com, we keep that address to reply and to send what you asked for. Waitlist emails are stored hashed for analytics.
• Privacy-safe site analytics. We record basic funnel events (page views, checkout starts) with a random anonymous ID, the page, and the campaign source that brought you here (UTM parameters). These events do not include your name and are used to understand which pages and ads work.
• Advertising measurement. We use the Meta Pixel and Meta's Conversions API so that if you arrived from one of our ads, Meta can measure that the ad led to a visit or purchase. Meta's use of this data is governed by Meta's own privacy policy, and you can limit ad personalization in your Meta settings.

What we don't do

• We do not sell your personal information.
• We do not send marketing email you didn't ask for.
• We do not collect health information. From Millie sells a cosmetic; if you email us a medical question we will suggest you talk to a pharmacist or doctor.

Who we share with

Service providers only, to run the store: Stripe (payments), shipping carriers (delivery), Meta (ad measurement, as above), our email provider (support and order email), and our hosting providers. Each receives only what it needs for its job.

Your choices

• Email hello@frommillie.com to access, correct, or delete the information we hold about you, or to ask what we have. We honor these requests for all customers, including your rights under the UK GDPR and the EU GDPR.
• Use browser tracking protection or Meta's ad settings to limit pixel-based measurement.
• Unsubscribe links appear in any non-transactional email.

Retention & contact

We keep order records as long as required for accounting and refunds, and analytics events only as long as they are useful for the aggregate picture. Questions about this policy: hello@frommillie.com. If we change this policy, we update this page and the date above.